Market Research Firms
Processing verbatim comments and unstructured text is resource-intensive. It’s expensive and is often the slowest moving part in the workflow between fieldwork and results delivery. The rich insights generated from coding and text mining are prized by research clients, but are often a loss leader for the research firm. Wafer-thin profits can slip away when unforeseen difficulties arise.
It does not have to be that way. Ascribe’s scalable platform enhances productivity, improves quality, increases predictability, delivers value and transforms open text coding and unstructured text analysis into profitable activities. Our customers, from global agencies to boutique researchers, have seen the cost of their coding and text-handling activities halve and delivery times shorten.
Ascribe offers a suite of solutions that can flexibly manage large quantities of data – interpreting even jargon and colloquialisms – in dozens of languages. Our tools deftly segment and categorize your verbatim data with the precision of manual coding and the speed of automation, depending on specific project needs.
Read about one client who reduced costs by 65%.
How Ascribe helps:
- One platform, many data sources: CATI, online quantitative or qualitative, social media, transcripts…and more
- A solution for companies of all sizes
- Combines manual, computer-assisted and automated methods to categorize, segment and analyze unstructured text data
- Organizes work and optimizes tasks to shorten turn-around time
- Uses cloud computing with a web-browser interface to distribute work across the enterprise, event to remote workers
- Provides better control, making work more predictable and improving quality
- Augments finite team capacity with on-demand coding services available from Ascribe Solutions™
- Supports translations and coding in multiple languages
- Integrates well with other platforms for data collection or analysis, such as Confirmit, IBM SPSS Data Collection and most other research packages
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