The Internet should make listening to your customers quicker, cheaper and easier. But for most firms, the volume of comments is overwhelming. Like panning for gold, turning this river of comments into actionable insights is difficult and costly. Yet these insights are often instrumental in staying ahead during tough times. Ignoring customer comments not only overlooks precious insights that can offer an edge over competitors, but it puts you at risk for reputation damage when customers realize you aren’t listening.
Ascribe overcome these problems by providing a suite of cost-effective solutions that act as your listening channel across multiple sources of data – from customer satisfaction surveys to social media or community forums.
Our web-based platform and service options help generate insights from unstructured comments, benefitting operational teams that work directly with customers. Ascribe Intelligence™ integrates with other technologies to gather comments and report on them.
We help you analyze unstructured data to predictable levels of precision. We work with dozens of languages, helping you overcome linguistic and cultural barriers and understand what your customers think, around the world at any time.
How Ascribe helps
- One platform, many data sources: customer satisfaction surveys, market research, comment forms, social media, online communities and forums…and more
- Ideal for coping with large amounts of unstructured text, either manually or using the latest text automation methods
- Applies the best method for the task: you can categorize comments, segment them and/or apply sentiment scores
- Accurate and reliable: corporations and market research companies (11,000 users in 57 countries) use Ascribe to process a third of a billion comments every year
- Integrated visual reporting tools create a dashboard view of comments and insights across markets and geographies
- Our cloud-computing solution integrates with many existing in-house tools or external platforms and simplifies IT approval
- On-demand services from Ascribe Solutions™ supplement routine work or handle peak demand
- Supports translations and coding in multiple languages
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