Why Ascribe?
- Innovative – The only integrated platform built for market research open-text data that blends human computer-assisted coding and automated machine learning classification technologies with advanced text analytics and dazzling data visualizations
- Integrated – Handles conventional and unconventional data sources, works with all the usual research platforms and lets you combine in-house use with on-demand services when you need them
- Trusted – More than half of the Honomichl Top 50 rely on Ascribe to code their verbatim comments...you could not be in better company
- Proven ROI – With Ascribe you can double your throughput and cut your costs in half. The ROI our clients enjoy is compelling – typically a five- to tenfold ROI in the first year.
- Active listening – Lets you understand what your customers are saying regardless of where or how they say it
- Relevant insights – Quickly defines key business drivers that are relevant to your customers and reveals insights that allow you to understand what is being said, while maintaining the ability to drill-down quickly to actual comments
- Reliable – Thousands of customers use Ascribe to process more than 300 million comments each year, among them are the largest market research firms in the world (Nielsen, Kantar, Ipsos, GFK)
- Cost-effective – Delivers the overall lowest processing cost for gaining a definitive view of the customer
What our customers say...
"Ascribe is transaction-based on a global basis, with a global pricing package. It's highly affordable – we only pay for what is used, and it is easily accessible anywhere in the world. Our executives can see what's going on with the various projects, they can see the code frames and data and keep an eye on things and/or be part of things."
Sharon Stephens, Director – Head of Data Capture
Ipsos MORI
